CREAM is a platform that explores the boundary between art and design, where object categories blur as contemporary art intermingles with avant-garde craft. The result is a cross-disciplinary experience where visitors are inspired to create their vision of form, function, and idea. CREAM will create alternative exhibitions through temporary spaces and carefully selected curators in conjunction with existing art and design fairs.

CREAM is an initiative created by Stockholm-based art consultant Jonas Kleerup and strategic branding studio tätatät®.